And then there were two: the making of Redemption Shoreditch

And then there were two: the making of Redemption Shoreditch

And then there were two: the making of Redemption Shoreditch

When I first came up with the idea for Redemption in 2012, I had an instant vision of a white / grey neon sign and the dark navy teal colour.  (Maybe it was a reaction to being at Virgin and looking at the colour red all day for 17 years!) I began to think of what colours would work well with navy and teal, and rose gold was leaping out at me on fashion and jewellery pages but not yet in interiors. I thought how beautiful it would look with the navy teal in an interior, quite unlike anything else we’d seen in interiors and definitely unlike anything you might see in a “healthy” space.  I showed the palette with some texture ideas to my designer friend Pat, and after a couple of weeks he came back and said, you’ll never guess what, those colours are what’s being predicted for interiors in 2015.  And so that has come to pass.

“As it was Shoreditch we wanted a ‘wow’ factor too”

We were really limited on what we could do with our vision during our three pop-ups 2013-2015.  We had the neon sign and a few plants, candles, fairy lights, disco balls, and that was about it.  As soon as we got our own site in Notting Hill, we were able to really bring the colour palette to life.  It was a bit muted however, and I felt it needed one more colour to punch through.  I went on a girls’ weekend to Berlin and visited some amazing clubs, bars and restaurants. I saw a brilliant turquoise banquette in a black wall, with copper accent lights and that inspired bringing in turquoise velvet into our scheme.  At the same time, JD, our general manager, was scoping out the restaurant and felt we needed a banquette to make it more luxurious.  JD, Andrea – our amazing executive chef – and myself went to a supplier to choose the fabrics, looking at them in different lights until we eventually all agreed that this was the Redemption brand colours.  We fitted out Notting Hill on a shoestring, and its still not finished really, but we decided to splash out on the beautiful fabrics and marble tables, as well as stunning tableware, in order to live up to the brand promise of ‘spoil yourself without spoiling yourself’.

When I first went to see the Moroccan restaurant Boyago with a view to buying it early in 2015, it had been very heavily decked out with Moroccan red colours and black ironwork.  But I could see that there was a classic Georgian room, almost like an orangery, waiting to burst out of the bones of the place.  Just by removing all the clutter and taking it back to a white and dove grey basic scheme, its beauty would shine through.  It took nine months to acquire that site so it was such a relief to finally get the keys and turn it into Redemption Shoreditch, which we turned around in two months of very hard work!  We used the same turquoise upholstery for the chairs and banquettes and we found some lovely lampshades that are grey on the outside and copper inside.  As it was Shoreditch we needed more ‘wow’ factor though.  So I decided to take the scheme forward with a coral pink neon – the same colour Tracey Emin uses – set on a concrete bar with a copper top.  It’s a beautiful work of art and gives off an alluring glow to the street.  

All three of us have a good eye for design. JD is Dutch – he appreciates clean lines and he’s brilliantly practical at coming up with stuff that looks great but works well too.  In Shoreditch we’ve had to use every inch of the space for storage as there isn’t any, and he’s been very ingenious with that.  Andrea and I have similar taste in most things, she’s got a laid back Ibiza glam sensibility.  So she always comes in at the end and finishes off the space with stunning flowers and candles and we also have exactly the same taste in music.  And in those final touches, the brand and the experience comes to life.

We look forward to seeing you soon!

Catherine x

Redemption Bar is arguably London’s healthiest restaurant, serving up vegan, sugar-free, and wheat-free food with an alcohol-free bar. Our two restaurants in Notting Hill and Shoreditch are being described by many as the best vegan restaurants in London. Our motto is ‘spoil yourself without spoiling yourself’, and our ethos is rooted firmly in caring for the planet, its animals, and ourselves. Come and visit London’s top alcohol-free, vegan bar – or order in via the luxury delivery service SUPPER if you live in central London.

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