I’d completely forgotten it was Black Friday until I found myself wading through 50 sales emails this morning! According to data from Experian and IMRG, UK shoppers will spend £1.07bn on 27 November, a predicted 32% year-on-year (YOY) increase from 2014’s £810m.
Additionally, almost a third (30%) of online shoppers are either ‘likely’ or ‘very likely’ to shop during this year’s Black Friday.
As they eagerly grace their favourite websites, ready to pounce on a bargain, I have to wonder… what is the true value of Black Friday?
Personally, I don’t see spending money and acquiring goods as a form of entertainment, or a good use of time and resources in any way at all. Yet year on year, I find myself bombarded with sales adverts for products I’d never buy, and it seems many agree; more than half (52%) of online fashion retailers are bombarding customers with irrelevant messages about products and items they would never want to buy in the run-up to Black Friday, according to research by Aimia.
Plus, as this WSJ article reveals, Black Friday isn’t necessarily the best time to go deal hunting anyway.