Launch week

Launch week

Launch week

There have been a couple of times this week where I’ve sat back and its sunk in a tiny bit what we’ve achieved and created as a team. We launched a restaurant and it’s really quite lovely!

I’ve been asked a lot of questions this week about what our motivation is for Redemption and what we intend to achieve.

We’re trying to create a space for people to socialize away from temptation. A place where, once you’ve walked through the door, you can’t make a bad decision for yourself, for others, for society, for animals or the planet. And yet it’s cool and sexy and delicious and fun enough to still feel like a treat.

When we are all so knackered that we can’t walk straight or talk straight, that’s a pretty cool goal to remind ourselves of. Namaste!