And so on to the next phase of Redemption’s development. We’re doing another residency in central London, at Fairly Square, London’s first fair trade café bar, in Holborn. We’re going to take over for January and then be in residence every Sunday and Monday through to March, at least.
It’s an interesting marriage of brands – they are teaching Redemption about more of the supply chain side and we are teaching them more about the healthy drinking and eating side. We share the same principles around waste, recycling and the planet.
As I mentioned in last week’s Fridaygram (the piece in Marketing Magazine), we have a strong vision (“spoil yourself without spoiling yourself”), some brilliant advisors, some great staff lined up, a tidy little 5 year plan and, other than at 4am in the morning, some ambitious cojones. Onwards and upwards!