We try to get the balance right in terms of our values. The concept of a healthy eating, alcohol-free venue is in essence almost hippy-fied. But what sets us apart is we never preach to people.
So if you want a night away from temptation, whether that is alcohol or sugar, we can provide an edited choice for you where you can’t make a bad decision. That was something I felt was a really pure thing to offer people.
In addition to that, we don’t harm animals or the environment and we’ve got a zero-tolerance attitude on land-fill.
So by doing this we’ve put together a business that I can be proud of. I can go to sleep at night and I think that if nothing else, it’s had a really good impact on society.